中国数字出版

文章结合人教电音社的传统文化类有声读物产品，通过线下调研与线上调查问卷相结合的方法，剖析有声读物发展现状，分析有声读物的产品特性及有声读物平台的相关做法，提出有声读物应从4个方面弘扬中华优秀传统文化：以优质内容供给为基础、以有声特质利用为重点、以用户体验优化为手段、以传播渠道拓宽为保障。文章旨在通过对有声读物弘扬中华优秀传统文化实践进路的分析，拓宽传统文化的传播路径，助力传统文化的传承和保护，以期为其他相关产品提供有益借鉴和专业指引。

This article,in conjunction with the audiobooks of People's Education Electronic & Audiovisual Press,analyzes the current development status of audiobooks through a combination of offline research and online surveys.It examines the product characteristics of audiobooks and the relevant practices of audiobook platforms,proposing that audiobooks should promote fine traditional Chinese culture in four aspects:based on the supply of high-quality content,focusing on the utilization of audio features,optimizing user experience as a means,and expanding communication channels as a guarantee.By exploring the pathways through which audiobooks can promote fine traditional Chinese culture,this study aims to broaden the dissemination channels of fine traditional Chinese culture,contribute to its inheritance and protection,and provide useful references and professional guidance for other related products.