中国数字出版

在香港数字出版创新与中华文化传播的实践语境中,融合出版凭借技术与内容的协同优势,成为传统文化传承的重要载体。文章以香港联合出版集团推出的“中华文化有意思”融合出版项目为对象,采用案例分析法,从内容创新、渠道融合、技术应用、互动策略等维度构建分析框架,探究其在中华优秀传统文化传承中的实践路径与价值。研究发现,该项目通过挖掘中华文化内涵、运用AR/VR/MR等数字技术,有效激发了青少年对中华文化的学习兴趣,提升了其文化认知与国家认同感,且在多所港澳中小学形成一定推广规模,但项目仍存在覆盖人群有限、文化推广的深度不足及技术维护成本较高等问题。

In the context of digital publishing innovation and Chinese cultural dissemination in Hong Kong,integrated publishing has become a significant vehicle for inheriting traditional culture by leveraging the synergistic advantages of technology and content.This paper takes the "Charming Chinese Culture" integrated publishing project launched by Hong Kong United Publishing Group as a case study.Using case analysis methodology,an analytical framework is constructed from the dimensions of content innovation,channel integration,technology application,and interaction strategies to explore its value in the transmission of traditional Chinese culture.The study finds that by exploring the connotations of Chinese culture and applying digital technologies such as AR/VR/MR,the project effectively stimulates teenagers' interest in learning about Chinese culture,enhances their cultural awareness and national identity,and has achieved a certain scale of promotion in multiple primary and secondary schools in Hong Kong and Macao.However,the project still faces issues such as relatively traditional content design,limited coverage of the target group,insufficient depth in cultural promotion,and high technology maintenance costs.